Stop saying Protein call it what it is.
As the trend in the main stream continues with saying protein. we should take a minute and realize why this is happening. The FDA has approved for Human consumption lab grown meat product and pink slime substances. People don't want lab grown meat, but tell them its a protein, they've been hearing that term for a few years and it slides past with question.
The other side of the trend is we are taking away the last of the little respect we give to the animals we kill and eat by the millions by not calling them by their name. We should be going the other direction say this cow or chicken came from this source and was raised, feed, and harvested professional and humanly.
This trend is a ploy to make people feel cool with a new term while hurting the next generation.